9/15/2023 0 Comments Screen on screen chrome![]() It is a very different job, and we need different people to work toward the same goal, ensuring a consistent brand image and consistent service on and offline.Zach has been a How-to Writer at Android Police since January 2022. We sell 40% online, which requires new resources and different expertise. One of the biggest challenges is to adapt to the modern world. We are expecting a record year for Hamilton. Indeed, as you say, we are “in pretty good shape”. What are the key challenges for the brand today? Hamilton seems to be in pretty good shape. And I think it fits the character perfectly. The production team asked us for watches from the 1940s, so we provided a choice of watches, and Harrison Ford’s team picked the Boulton. We give people access to our collection, to modern or vintage watches, to prop watches and we let them decide. There are filmmakers, custom designers, and prop masters it is their job, and we let them design. We pride ourselves in never trying to impose anything. We really believe our Khaki collection works in this context.īack to Indiana Jones what’s the story behind it? How was the connection created? People are going outdoors again and enjoying nature. Most importantly, it is about innovation and breaking barriers. It is not per se aviation it’s a hybrid between a boat and a plane. Syroco is designing a wind-powered vehicle that can break the 80-knot speed barrier. I’d like to mention Smartflyer here in Switzerland, which are developing hybrid/electric planes. We are partners with Air Zermatt and Air-Glaciers, but we also have other initiatives that are not as well known. The other side of Hamilton’s universe is the world of aviation. ![]() ![]() It is the first prop watch outside of Hollywood for Hamilton, so this is a milestone!Īnd now, there is Indiana Jones, that will be soon on screens. We made a prop watch for Frant Gwo, who contacted us because he is a Christopher Nolan fan. This year, we had a movie promotion in China with The Wandering Earth 2. As we celebrated the 130th anniversary of the brand, we wanted to focus on the brand and its history. Last year, we did not have any film initiatives. There are three main periods: the Art Deco period from the 1920s and 1930s the WWII with the Khaki Field when we were supplying the army with our products then the decades spanning from the 1950s to 1970s with numerous technical or design innovations like the first electric watch in 1957, one of the first automatic chronographs (Editor’s note, the Chrono-matic) in the late 1960s, then the first digital watch… A more conventional take on the Calibre 11, the Hamilton Chrono-Matic ref. As mentioned, we do not want to do one-to-one reissues of past models but rather reinterpret these with a contemporary perspective. To answer your question, our history is often a point of departure for new developments, but it is not our only source. A part of the archives is still there, and by digging into our past, we discover amazing things. The fact that Hamilton was born in the US is truly unique. Yes, our history has always inspired us we like to dig into what has been done in the past. Your history is also a major source of inspiration. A still from the movie Interstellar, showing the Hamilton Khaki Field “Murph”. That involves quite a lot of work on the production and supply chain. Whenever we launch a novelty, we must ensure we have enough inventory at all points to deliver the product to the end customer. The reaction of customers is immediate it is very fast. We estimate that over 40% of our sales are done online via our stores or through our partners. A significant share of our business is done online. The Khaki Field Murph 42mm (left) and 38mm (right)Īnother trend that we see at Hamilton is linked to our online activity. So yes, we are reducing the size of our watches, illustrated by the launch of the Frogman 41mm I just mentioned or the Khaki Field 38 of last year. ![]() We had been releasing 44mm or 46mm watches, but we listened to our customers and responded to their requests for a smaller diameter with the Murph 38mm. One of the key market trends is the push towards smaller watches, and we are responding. We have the three Khakis ( Pilot, Field, Navy), the Jazzmaster we have just talked about, the American Classic, and the Ventura, the triangular watch everybody knows. What key trends are you trying to address in the market today? Last, there was the Khaki Navy Frogman 41mm, an animation of an important collection we launched last year with the Frogman 46mm. ![]()
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